Twitter introduces Tamil topics and adds a second Indian language to the feature


Twitter India has introduced Topics, its content-based post filter, in Tamil. This is the third language in which Topics has been introduced for Indian users, following the addition of English and Hindi in October 2020.

The new addition will allow Tamil-speaking users to follow topics of interest which largely include entertainment, movies, poetry and sports.

Twitter introduced Topics in November 2019, allowing users to follow specific topical tweets. A year later, the company introduced the feature in India, where as of January this year, it had 23.6 million total users.

India is Twitter’s third-largest market by user base, behind the United States and Japan. However, the company continues to have a much smaller user base compared to Meta’s Facebook, Instagram and WhatsApp, as well as local social media platforms such as ShareChat – which as of May 2022 numbered 180 million. active users per month.

Over the past few years, Twitter has claimed that the platform hosts an increasing volume of tweets in India in local languages. In 2019, former Twitter India chief executive Manish Maheshwari said in an interview that more than 50% of all tweets written by Indian users were in local languages, as the company tried to create a more large user base in the country.

However, the platform has been caught in a confrontation with the Indian government since the introduction of the Information Technology (IT) rules, 2021. While the initial dispute was over the appointment of nodal contact officers and grievances to comply with the newly introduced rules. , the issues escalated into content censorship and information sharing with the central government.

On July 6, Twitter sued the Karnataka High Court alleging abuse of power by government officials demanding the removal of content. The court filing came in response to a letter served on the company by the Department of Electronics and Information Technology (MeitY) in June, which urged Twitter to comply with its content takedown orders — or subsequently lose the protection of the safe harbor granted to it under the law. laws of the country.

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