Prasar Bharti and ICCR join forces to promote Indian culture



Prasar Bharati and the Indian Council for Cultural Relations signed a memorandum of understanding to bring Indian culture to the national and international public.

Prasar Bharati and the Indian Council for Cultural Relations signed a memorandum of understanding to bring Indian culture to the national and international public. (File photo of a Bharatnatyam performance at the Khajuraho dance festival)

Prasar Bharati and the Indian Council for Cultural Relations signed a memorandum of understanding on Monday, by which the two entities will now promote Indian culture.

According to the information available, the performances of eminent artists associated with the Indian Council for Cultural Relations (ICCR) will be broadcast on the national and international channels of Doordarshan. Dance and music performances will be presented on DD National, DD India, the regional channels of Doordarshan and Prasar Bharati News Services (the digital platform of Prasar Bharati) as a weekly program.

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The MoU aims to bring the best of Indian culture to national and international audiences and to provide TV and digital platforms for performing artists.

In collaboration with ICCR, Doordarshan will produce 52 half-hour episodes, based on cultural events, concerts, music and dance performances organized by ICCR.

Doordarshan Mayank Director General Kumar Agrawal and Indian Council for Cultural Relations Director Dinesh K Patnaik signed the MoU.

This MoU will be in effect for three years, from December 2021 to December 2024.

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