Prasar Bharati signs MoU to promote Indian culture, episodes to air on Doordarshan | Latest India News



Public broadcaster Prasar Bharati on Monday signed a memorandum of understanding with the Indian Council for Cultural Relations (ICCR) to promote Indian culture

Public broadcaster Prasar Bharati on Monday signed a memorandum of understanding with the Indian Council for Cultural Relations (ICCR) to promote Indian culture. It will be broadcast on national and international channels in Doordarshan.

“The MoU aims to bring the best of Indian culture to national and international audiences and to provide television and digital platforms for performing artists. In collaboration with ICCR, Doordarshan will produce 52 half-hour episodes, based on cultural events / concerts / music / dance performances organized by ICCR ”, said the Ministry of Information and Broadcasting in a press release.

The MoU will be in effect for the next three years, from December 2021 to December 2024.

Performances by prominent artists associated with ICCR will be broadcast on Doordarshan Associated Channels. “The dance and music performances will be presented on DD National, DD India, the regional channels of Doordarshan and Prasar Bharati News Services (digital platform of Prasar Bharati) as a weekly program,” the statement said.

The memorandum was signed between the directors general of Doordarshan and ICCR, Mayank Kumar Agrawal and Dinesh K Patnaik, as well as other senior members of the two organizations.

Previously, Prasar Bharati signed a memorandum of understanding with the Ministry of Electronics and Information Technology to deliver quality education programs to every household, including those in rural and remote areas.

Close story


Previous Indian Country deserves better than Facebook (Digital Natives) - High Country News - Know the West
Next Prasar Bharti and ICCR join forces to promote Indian culture