Update: October 14, 2021 7:05 PM STI
Bombay, Maharashtra, [India], Oct. 14 (ANI / NewsView): This year a unique collection of exquisite wall textures announces Taana Baana by Asian Paints Royale Play. Inspired by the heritage of Indian craftsmanship and weaving, Taana Baana is a work of art that will invoke a myriad of emotions and memories. From the charpais of our ancestral home to the ubiquitous wicker baskets in which we keep our fruits and flowers, from grandmother’s priceless ikkat sari to the bandhej dupatta in a bride’s trousseau, Taana Baana has recreated precious handicrafts. to adorn our walls and our lives.
Taana Baana literally means warp and weft, which refers to the orientation of any woven fabric. These are the basic components of weaving, which transform yarn into yarn, yarn into cloth and fabric into ways of life.
The collection consists of 8 elegant wall textures that are a tribute to the craftsmanship passed down through generations of skilled craftsmen. From centuries-old traditions to contemporary homes, âTaana Baanaâ finishes are distinctive and represent all regions of India. The textures are offered to you in multiple shade combinations in metallic and non-metallic variations and are sure to bring a personal touch with a modern perspective to your living spaces.
Each texture takes its concept from an indigenous craft that has been popularized either by a state or by a group of artisans. The “Charpai” texture captures the crisscross weave of tightly woven charpoys found widely in northern India. The âPalm Weaveâ texture is inspired by the herringbone weaves of giant palm leaves as well as the western coastal states of Goa and Kerala.
The ‘Bandhej’ texture, as the name suggests, is inspired by its old namesake tie-dye shape that originated in the states of Rajasthan and Gujarat. The “basket” texture comes to us from the northeastern states known for their distinctive cane and bamboo crafts, which are meticulously twisted and woven into furniture and artifacts. The âMadras Checksâ texture preserves the vintage of the timeless check weave, a staple in the southern states of India.
The threadlike texture and the natural asymmetry of the âIkkatâ texture beautifully recreate the poetry of the loom brought to us from Andhra Pradesh, Telangana and Orissa. The ‘Pompon’ texture is pure happiness! Inspired by the cool states of northern Ladakh, Kashmir, Himachal Pradesh and Uttarakhand, it evokes the comfort and warmth of sitting by a fireplace on a winter evening. Like the wild spirit of the silkworm, the ‘Tussar’ texture flows freely to bring luminosity and depth to large walls. It is as luxurious and breathtaking as the Tussar silk produced in the eastern states of Bihar and Jharkhand.
Speaking about the one-of-a-kind collection, Amit Syngle, MD and CEO of Asian Paints Limited said, âAt Asian Paints, we are delighted to share ‘Royale Play Taana Baana’, a truly special collection of wall textures inspired by the heart and soul of India – the artisans and their crafts. The smooth transition of these handcrafts on our walls will not only create a strong sense of place, but also a unique decorating theme – something native and contemporary. The collection will fit into Indian Homes with ease and evoke fond memories. “
Watch the video of the Taana Baana collection, inspired by India’s rich and diverse craftsmanship
YouTube link – www.youtube.com/watch?v=oRkiJKbl1KY
Website – www.asianpaints.com/campaign/royale-play-new.html
Since its founding in 1942, Asian Paints has come a long way to become the first painting company in India and the third in Asia, with a turnover of Rs. 217 billion. Asian Paints operates in 15 countries and has 26 paint manufacturing plants around the world, serving consumers in more than 60 countries. Asian Paints has always been a leader in the paint industry, innovating new concepts in India like Color Ideas, Home Solutions, Color Next and Kids’ World. Asian Paints manufactures a wide range of paints for decorative and industrial use. The company is also present in the home improvement and decoration segment and offers products for the bathroom and the kitchen. The company has also introduced lighting fixtures, furniture and furnishings into its portfolio. In the health and hygiene segment, Asian Paints offers a range of disinfectants and surface disinfectants.
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