Indian Language-Based Twitter ‘Koo’ Wins Modi’s AatmaNirbhar App Challenge

New Delhi, August 7 (UNI) Koo App, the Indian language microblogging platform, was selected Friday as the winner of Prime Minister Narendra Modi’s AatmaNirbhar App challenge.

AatmaNirbhar App Challenge was an invitation from Prime Minister Narendra Modi to foster digital innovation among startups and entrepreneurs in India to create products that could meet India and its digital needs in 8 categories.

Koo App was one of the winners of this App Challenge, which received over 6,900 entries from all over India.

Koo was launched in March 2020 and is now available in four Indian languages: Hindi, Kannada, Tamil, and Telugu.

Only 10 percent of India understands English while the rest speak over 100 Indian languages.

They don’t have a user-friendly Indian language platform to speak and express themselves. Koo is a micro-blog that allows Indians to express themselves in their mother tongue.

Aprameya Radhakrishna, Co-Founder and CEO of Koo said, “We are very happy to be one of the winners of the AatmaNirbhar App Challenge. PM Modi offers startups, innovators and entrepreneurs a very good platform to showcase their creation and we are grateful for this opportunity. We look forward to taking Koo to a larger India that wants to connect with people in their native languages. ‘

Mayank Bidawatka, Co-Founder of Koo, said: “We are honored to be on the list of winning apps that were selected from the 6,940 entries received by the AatmaNirbhar App Challenge. We appreciate and appreciate the importance our government places on technological innovation for a better India. It is a moment of pride for our team and our contributors to be recognized for our creation. We can’t wait to give voice to a billion Indians through Koo! ‘

Koo also invites some of India’s most prominent personalities so that users can follow them and their thoughts.

The app was launched only 5 months ago and has seen prominent figures like Union Minister Ravi Shankar Prasad, Sadhguru, Anil Kumble, Javagal Srinath, MP Tejasvi Surya, Ashutosh Rana, Ashish Vidyarthi, among others , use it to be in contact with their supporters.

Koo allows users to express themselves using text, audio, and video. They can either convey their thoughts in 400 characters of text or in a short one-minute audio or video Koos.


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