There is a growing phenomenon in India which seems to have shed light on the root cause of the difficulties in bringing in those who do not have internet access. Many social media and e-commerce web portals have started making their content available in various regional languages.
Here are the main organizations that have expanded to include Indian vernaculars.
In 2012, social networking site Facebook announced that it would be available in eight regional Indian languages. These include Hindi, Gujarati, Tamil, Malayalam, Kannada, Punjabi, Bengali, and Marathi.
He said at the launch that “with over 50 million people in India on Facebook, we want to make sure everyone has a great Facebook mobile experience no matter which device they choose to use,” said Kevin D’Souza, Facebook Country Growth Manager. in a report. “
Since then, its Indian user base, its second largest market in the world, grew to 125 million in June 2015.
Snapdeal has become the first e-commerce portal in India to deliver its content to users in multiple regional languages.
On December 15, 2015, it launched its multilingual interface with the goal of getting more Indians to shop online by overcoming the language barrier. Hindi and Telegu are already available for its mobile interface.
Other Indian languages ââwill be available by January 26e, in time for Republic Day of India. These languages ââinclude Gujarati, Tamil, Marathi, Bengali, Kannada, Malayalam, Oriya, Assamese, and Punjabi.
Rohit Bansal, co-founder of Snapdeal, highlighted the benefits of such an approach during the launch.
âCustomers are at the heart of everything we do and we are excited to use technology to make the experience more authentic for our users. India’s linguistic diversity is a huge opportunity to expand the market to include users who would prefer to engage online in their native language. Our decision to become multilingual was driven by the feedback we received from our users. We are sure this will allow millions of new users to join the digital commerce revolution sweeping India. Snapdeal’s multilingual platform will redefine the rules of the game and allow sellers and buyers across India to explore and transact without any language constraints, âhe said.
Following Snapdeal’s announcement, India’s classifieds site – Quikr – launched seven vernacular interfaces for its website. The languages ââwere Hindi, Tamil, Telugu, Kannada, Malayalam, Gujarati, and Marathi to browse and post announcements.
This feature would open doors for many uninitiated but budding Indians. This would allow consumers to browse, search, post ads, and interact with buyers and sellers in the language of their choice.
Speaking at the launch, Pranay Chulet, Founder and CEO, Quikr said, âWe are a made in India company that has always focused on the needs of Indian consumers. With the expansion of the Indian Internet beyond air-conditioned offices and homes and onto the streets of the country, local languages ââare definitely the next frontier for us. I firmly believe that language should no longer be a barrier for people looking to transact online and I am very excited about the strong response our verticals such as QuikrC2C and QuikrJobs have already received in local languages.
In 2015, the microblogging site Twitter made it accessible in four other Indian languages, including Gujarati, Kannada, Marathi and Tamil. âWe have updated Twitter.com and the Android app to support these additional Indian languages,â he said in a statement.
Previously, it was available in Hindi and Bengali before the addition of the four languages.
Moreover, he also started hashtags in other Indian languages.
“We are delighted to announce that we have deployed hashtags, not only in Hindi, but also in all languages ââbased on the Devanagari script: Marathi, Sanskrit and even Nepalese, as well as in Bengali, Assamese, Punjabi, Gujarati , oriya, Tamil, Telugu, Malayalam and Kannada, âhe said in a statement.
(Entries by Rajesh Ghosh)