Changing demographics lead to more Indian language films in the north


If you’ve noticed more Indian films in Northern Ontario cinemas, you’re not alone.

Thanks to greater migration from South Asia to cities like Sudbury and Thunder Bay, there have also been more films in languages ​​like Hindi and Punjabi on the big screen.

Robert Cousins, senior vice president for cinema at Cineplex, said the company started to really ramp up the number of Indian-language films it was showing in northern Ontario just before the pandemic hit.

“At Cineplex, we have always believed that our theaters should be representative of the communities in which they are located, and our communities are now more than Hollywood,” Cousins ​​said.

Cousins ​​said distributors decide which markets will work best for their films. And it’s the audience that dictates how long a film will run in a particular market.

“In some places, a week is enough. In some cases, it’s two to three weeks because the audience is coming out for this movie,” Cousins ​​said.

He said Indian action movie KGF: Chapter 2 in particular, was a big hit in Sudbury.

The 2021 census showed a large increase in the number of people speaking South Asian languages ​​in Greater Sudbury.

The number of people who speak Punjabi as their first language, for example, jumped 340%, from 110 people in 2016 to 485 in 2021.

Suketu Patel, board member of the India Canada Association of Sudbury, said that when he first arrived in Sudbury in 2008, it was more difficult to convince distributors of Indian films to bring their movies in the city.

“Over the past three or four years we’ve seen a number of Bollywood films, new releases, come to town and Cineplex is very supportive of that nature,” he said.

Patel said there are also many more Indian restaurants in the area today, to cater to changing tastes as more and more people from South Asia move to northern Ontario for food. school and work.

North7:39Cineplex Theaters Adding More and More Indian Movies – Much to the Delight of Northern Ontario

If you’ve taken a look at your local cinema showtimes recently, you may have noticed an increasing number of Indian films on offer. Host Jonathan Pinto reached out to Robert Cousins, Senior Vice President of Film at Cineplex, to find out more.

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