The consumption of online multimedia content has increased dramatically in recent years. A report from a consulting firmreveals that the growing popularity of OTT and Abbreviated content platforms is boosting content consumption in India Level II, and that the number of Monthly Active Users (MAU) for Abbreviated Content has increased nine times in less than five years, from 20 million users in 2016 to 180 million in 2020. This coincides with the fact that there are now more Internet users in rural areas than in urban areas, and 90% of these people are looking for or accessing content in regional languages.
This seems to be the main reason why the Indian language self-publishing platformis all the rage on the Google Play Store. The Bengaluru-based startup, which brings together authors and readers, has 10 million downloads from now on.
The app aims to interact with a mass audience, in particular Bharat (Tier II and Tier III India) and attracts fans of various genres, ranging from romance and horror to poem and non-fiction.
Founded in 2014 by Ranjeet Pratap Singh, Sahradayi Modi, Rahul Ranjan and Sankaranarayanan Devarajan, Pratilipi mainly focuses on textual and audio narration. Led by Nasadiya Technologies Private Limited, the platform claims to have over 2.7 Lakh writers who have published over 27 Lakh stories in 12 Indian languages ââincluding Hindi, Gujarati, Bengali, Marathi, Malayalam, Punjabi, Odiya, Tamil, Kannada, Urdu, Telugu and English. The company claims to have more than 25 million readers.
The Pratilipi team
Pratilipi also claims to be the number one benchmark books and podcast app on the Google App Store with 4.6 out of five stars. The app is also available on the Apple App Store.
For this week’s app review section, we’ve decided to explore the app, and here are our first impressions.
After installing the app, users are prompted to select their preferred language as well as the app user interface.
We chose the English language and were quickly asked to sign in with our Google account. The app then showed us the ‘trending’ story, which was not in English and was in an unidentified language in English font. It was a little disappointing, but we quickly moved to the home page to find out more.
On the home page, users are asked about their areas of reading interest so the app can create an organized home screen. The user interface of the app is clean, interactive and organized. There is a search bar at the top and titles below. The top strip features a few must read reads, which are personalized according to the reader’s interest. The app is free to use and to post stories.
As we scroll, the app continues to roll out titles under different segments. We can also see discussions taking place on the app to help us engage with other like-minded users.
The stories we have encountered on Pratilipi are user-generated content from experienced authors as well as aspiring authors. The content is distributed across stories, poems, articles, magazines, novels, essays, etc.
We tried reading a few self-published books and found the in-app reading to be very user-friendly. The best part is that one cannot take screenshots of the published story which means less chance of the content being plagiarized.
Users also have the option to save their favorite books by creating their own library and they can even download the books and read them offline. The app also offers podcasts, but that didn’t sound too appealing to us.
One of the main features of Pratilipi is that those who want to publish their books on the app can submit chapters one by one. It can help them build a buzz around their content and get feedback from the community.
Submitting a chapter or story on the app is also as easy as posting a social media post. Pratilipi also provides an advanced and hassle-free writing panel to make the act of writing very comforting.
Pratilipi seems to engage well with quality literary content in Indian languages ââto a large and enthusiastic audience. Pratilipi’s stories cater to the general public across India and draw fans of diverse genres, ranging from romance to horror.
As Pratilipi rightly says on its website: âThey say it takes a village to raise a child. At Pratilipi, they say that it takes a community to make a writer. We all have a story to tell. ”
Pratilipi makes you a member of a large vernacular community of storytellers and story lovers. It connects you with other passionate readers and writers, and lets you directly rate and comment on stories as you read them, and support writers as they create and share original stories. . The app is the perfect way for authors to connect directly and instantly with readers. It functions as a superb launching pad for authors of regional languages.
More recently, the Swedish audiobook app Storytel has partnered with this local startup to adapt Pratilipi’s top performing story repertoire into audiobooks that will be hosted on Storytel. It could give any author the hope of joining the international audiobook community.
If writing is something you are passionate about, we surely recommend that you download the app and publish your writing.