Anurag Thakur highlights role played by Indian language cinema

Union Information and Broadcasting Minister Shri Anurag Thakur said cinema, as a soft power, can play a major role in the national brand initiative. Addressing the farewell session of the two-day seminar in Mumbai via video message, Shri Thakur said, “The Indian film industry and the government today recognize the potential of culture at the highest level. The representation of its culture is a very strong component of any country. sweet power”.

The Minister added that the ability of nations to make themselves attractive in a global marketplace of ideas has become an important aspect of contemporary international relations. “Cinema can play a major role in this by targeting national brand initiatives,” he added.

The Minister observed that the rapid liberalisation, deregulation, privatization of the media and culture industry has transformed the film industry in India over the past decades, and at the same time the expansion of global film industries digital media and distribution technologies has ensured that Indian entertainment channels and movies are increasingly visible in the global media space.

Talking about the growing popularity of Indian cinema on the world map, Shri Thakur said “today Hindi films are released simultaneously across the globe and its stars are recognized faces in the international advertising and entertainment space. “. he said. “Even the most remote African countries are fascinated by our films and our music. We know countries like Nigeria where the Nollywood market is very much inspired by Indian cinema; Bollywood has also developed in unknown countries like India. Latin America; our cinema is making inroads in countries like South Korea, Japan, China,” he added.

The Minister also highlighted the role played by Indian language cinema. “It is not only Hindi films but also Indian language films that attract large audiences nationally and internationally.

Speaking on the role of the film industry in assisting public diplomacy, the minister said that the globalization of our popular cinema, aided by a large diaspora, can help promote Indian public diplomacy. “We must promote public-private partnership to brand India using the power of our film fraternity and the power of India to create the content and become the content subcontinent of the world,” he said. added.

Need to institutionalize subtitling in foreign languages: Vinay Sahasrabuddhe

Addressing the gathering, ICCR President Shri Vinay Sahasrabuddhe said that more than 95 participants from various parts of the country attended the seminar which discussed the idea of ​​Indian cinema and its soft power , probably for the first time.

To improve the reach of Indian films across the world, Shri Sahasrabuddhe has advocated for institutional arrangements for the subtitling of Indian films in a number of foreign languages, especially in the languages ​​of countries where the cultural influence of the India is strong, namely Myanmar, Malaysia, Indonesia, Kazakhstan, etc. Shri Sahasrabuddhe informed that the ICCR will organize a national seminar on foreign language training in India and on soft power.

The President of ICCR also said that we can present our linguistic cinema to NRIs, who are nostalgic for their culture that they left behind. He said, “A category such as ‘Soft Power Promotion Friendly Films’ could be introduced into the Film Awards.” “Films that show a complete and correct understanding of India could be awarded in the category,” he added.

(With GDP entries)

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